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Jacobson, S.K.; Langin, C.
Quantitative study of public support for Florida Panther (_Puma concolor coryi_) recovery
2008  Full Book

Fewer than 100 adult panthers remain in Florida, and this small population is increasingly threatened by habitat loss and degradation resulting from continued human expansion into core panther habitat in Southwest Florida. The purpose of this study was to help identify social constraints and opportunities for panther recovery. Our goal was to examine variables that predict public support for panther recovery among Florida residents in core panther habitat and a potential translocation site. Identifying target audiences, current attitudes, knowledge gaps, and preferred information sources improves the likelihood that outreach and education efforts will have their intended effect of reducing negative attitudes toward panthers or negative human-panther encounters and increasing support for panther recovery. By understanding the predictive variables that contribute to negative or positive attitudes toward panthers and panther management, agencies can identify groups or subsets of the population likely to be concerned by specific management actions, and can communicate with and involve specific audiences in management more effectively.

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