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Bateman, I.J.; Fisher, B.; Watkinson, A.; Fitzherbert, E.; Glew, D.W.
Making tigers pay: marketing conservation of the Suamatran tiger through 'tiger friendly' oil palm production
2008 Full Book
As part of a wider partnership with developing country producers examining the economic and financial viability of strategies to protect endangered species, we report results from a field experiment examining the viability and extent of a potential premium for 'tiger-friendly' produce. A split sample design provides clear evidence of the significant influence of varying price, quality and marketing strategies upon this premium assessed through analysis of both the propensity to purchase and willingness to pay for such goods. Such results suggest that the price premium associated with 'tiger-friendly' accreditation may provide a useful inducement to address the problem of habitat loss and hence enhance the viability of the species.
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